Greenfield Chamber/Main Street & Development applied for and received Market Study and Strategies technical assistance program from Main Street Iowa. Knowing and understanding what’s happening within the local target market helps you capitalize on local strengths as well as develop strategies to overcome challenges small business owners face. Market analysis is an essential tool for identifying those options and for weighing the pros and cons of each choice. Advances in technology and the rapid growth of online shopping and the impact it is having on bricks-and-mortar retail further emphasis the shifting economic landscape, meaning that your districts economy is constantly evolving. The Main Street Iowa Market Study and Strategies Training helps local leaders better understand current conditions and brings together the Main Street Four Points to develop strategies to move the community forward in a more focused approach. This information will help your local team better understand the local market, how to promote the district’s defining assets to support the buy-local experience and identify product and service lines that might provide opportunities for expansion. The local Main Street team will be conducting a series of surveys. The Consumer Survey is for anyone to take that has ever been to Greenfield. https://www.surveymonkey.com/r/Greenfield_21ConsumerSurvey The Business Survey is only targeted to business owners in the Greenfield community. https://www.surveymonkey.com/r/21_Greenfield_Business_OnlineLink